From behavior change campaigns to crisis management, we define, build and grow your reputation giving your organization a personality that reflects your values, objectives, and impact. On top of effectively measuring all our efforts, we set up brands to reflect the client's vision, the organization's personality in addition to aligning organizational communications to their overall objective and strategy.
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Q&A: TECHNOLOGY IN COMMUNICATION:WHERE IS THE LINE?
What have been the latest trends or technological advancements that currently affect communications for businesses and organisations? In terms of technological trends, there are…
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Q&A: The Dynamics of a Brand Refresh and Rebrand.
What is the difference between a brand refresh and rebranding and What mindset should a designer approach a brand refresh vs a rebrand? Brand refresh is when a company…
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Q&A: A "CRASH COURSE" ON CONTENT
How has the realm of what is considered content changed over the years? It depends on how far back we want to go, but content is anything shared to inform, educate,…
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Q&A: ILLUSTRATOR VS GRAPHICS DESIGNER
Define an illustrator in layman’s terms. An illustrator is a person (visual artist) who creates art pieces. Why is an illustrator often mistaken for a graphic designer? This is…
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How to maintain your brand reputation on social media.
As human beings, we often worry about two things; who we are and who we are perceived to be. It is no different with brands and organisations. They have to manage and influence…
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Why you should trust a professional with your brand communication.
Often, we come across a small organisation or business that is so attached to the founder(s), that one cannot tell the difference between the two. When an organisation or business…