Building world-class brands, growing communities, and impacting policy.
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THE KEYS TO OPERATIONAL EXCELLENCE
As companies and organisations, we set up operations for the same reason; to align and have different parts of our machine (company) working smoothly to achieve the desired…
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Q&A: TECHNOLOGY IN COMMUNICATION:WHERE IS THE LINE?
What have been the latest trends or technological advancements that currently affect communications for businesses and organisations? In terms of technological trends, there are…
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Q&A: The Dynamics of a Brand Refresh and Rebrand.
What is the difference between a brand refresh and rebranding and What mindset should a designer approach a brand refresh vs a rebrand? Brand refresh is when a company…
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Q&A: DRAFTING THE STRATEGY VS APPLYING THE STRATEGY
Would you consider developing a strategy an easier task compared to applying it? I thought long and hard about this. The two have equal ratings. It is like saying an…
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Q&A : RESEARCH AND WHY IT IS VITAL TO YOUR PROCESS.
Is there a tendency for startup businesses and organizations to skip the research stage and if yes, why? Yes, research is often overlooked by start-ups and organizations…
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Q&A: A "CRASH COURSE" ON CONTENT
How has the realm of what is considered content changed over the years? It depends on how far back we want to go, but content is anything shared to inform, educate,…
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Q&A : FACTORS TO CONSIDER WHEN SERVING INTERNATIONAL CLIENTS
What important factors determine when a team is ready to take on international clients? First, this is highly dependent on whether this is a strategic focus of your…
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Q&A: ILLUSTRATOR VS GRAPHICS DESIGNER
Define an illustrator in layman’s terms. An illustrator is a person (visual artist) who creates art pieces. Why is an illustrator often mistaken for a graphic designer? This is…
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The Social Impact Landscape in Africa
Social impact as a concept has evolved drastically through various facets of our existence. For the most part, it has become an important representation of how people in any given…
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How to manage Remote Teams.
Over the last decade, Africa has consistently grown faster than the world as a whole, including leapfrogging old technologies and embracing the digital revolution, leading the…
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Philanthropy and Social Inequalities: A Viewpoint on Africa
An indiscriminate search for the meaning of Philanthropy on any given street in Africa, will most likely solicit a range of answers from vague allusions to a blank stare. But if…
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How to maintain your brand reputation on social media.
As human beings, we often worry about two things; who we are and who we are perceived to be. It is no different with brands and organisations. They have to manage and influence…
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The New Age of Operations
Establishments all over the world are evolving to adapt to changes in their contemporary societies. These transformations are attributable to the advances in technology, which…
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Why you should trust a professional with your brand communication.
Often, we come across a small organisation or business that is so attached to the founder(s), that one cannot tell the difference between the two. When an organisation or business…
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Building A More Resilient Workplace
Anyone managing back-to-back virtual meetings until 5pm knows how hard it is to stay productive, and yet given the post COVID 19 virtual workspace, meetings have become a major…